Phinsys

Technology

Phinsys designs and delivers software solutions to optimise finance and accounting processes in the global insurance industry. With offices in London, New York and Bermuda, the fast-growing company is leading the industry in transforming processes that have traditionally been costly and labour intensive.

Services
Branding
Digital
Print
Illustration
Animation

Incumbent logo

Updated logo

Product suite logo

Product logos

Branding

The Phinsys brand required finessing and modernising, while not straying from the established colourways or style. The Company has a series of products, each with icons that are used in ways that communicate their roles in a matrix of interconnectivity.

Art Direction

We wanted to give Phinsys and their team personality and a sense of the real. Too often financial services websites are bland and corporate, so we were keen to do things very differently. The result is a casual, reportage photographic style designed to portray the Phinsys team as they really are: professional and expert, but also enthusiastic and a pleasure to be around.

Digital

The Phinsys website has to appeal to many different type of person: from sales people to finance specialists, technical experts to insurance professionals. It demands effective multiple entry points and user journey possibilities designed to lure, quickly inform and keep the visitor engaged. Info graphics and advanced video animations communicate sophisticated technology with seductive ease.

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