Character of people, place and experience is central to the Beckford brand, so we immersed ourselves in the stories behind each property and the teams who bring them to life. Through illustrations, identity crests, art direction and more, we built a suite of assets that not only look beautiful but work in practice across a range of applications.
Clear brand guideline documents now guide consistent delivery across the group. The refined identity system and flexible brand architecture can evolve as the business grows, meaning signage to wax seals, and menus to monograms, remain on brand.
